Production of Complex

Production images of the complex experimental animation.

Apple Type

Spontaneous type idea, cutting an apple but I liked the out come.

Argument Type

Type idea and expression 01

To start off with my idea generation I decided to create a simple design based on the first few lines. I used a rough looking background because the argument seems to get louder and faster as it goes on and I think this expresses the one on one argument without the audience laughter. I only used one typeface for this which was Futura and used a number of different weights, some examples are light condensed and extra bold condensed oblique. I decided to use a heavy type weight for male two who was looking for an argument and in my view it represents his voice and volume. However for male one I used a light weight condensed for his voice as it was calm even when the argument got to its loudest volume and to suggest the over all confidence of him making his point that he did.

I am going to try out more ideas which I will have to get to a stage where I can say where I am going with the brief  for next Monday.

Research and Own Typography

Ford, S.  (n.d.) Letter Mapping [ONLINE]. Available at: http://samfordsamford.co.uk/index.php?/ongoing/letter-mapping/ [Accessed 07 March 13].

I have chosen this typography because of the process that was undertaken to develop it and its visual impact. This process was a form of triangulation where the designer imagined points around the letter-forms to create the triangles. The colour was worked out by measuring the three angles in each triangle and then putting the numbers into RGB references. After the researched I decided to experiment with triangulation to understand how it worked to create letter-forms of this style.

For this experiment I used words from a song name which was in my head at that time and I focused mainly on the letter-forms without connecting the negative space to create a slightly more legible style.

Complex Experiment

This was an experiment that I did using shadows cast by objects placed to create a form on the wall. I used the word complex which is the same for my poster design.

I am satisfied with the outcome; however,  I could have tested out what it would look like if I took out the moving line and then moved the letter-forms in a way to create more dynamic compositions.