Research

I have done research from the internet as well as books some of the books below.

Books I have looked at so far (Some of my own and loaned books from the university):

• Graphic Design Referenced
• The Fundamentals of Typography
• 100 Ideas that Changed Graphic Design
• The A-Z of Visual Idea (A suggested reading book)
• Typographic Systems
• Typography Sketchbooks
• New Modernist Type

            and other books based on grids and sketch books of designers.

Some examples of Neville Brody's work I have looked at:

fig 1

fig 2

Fig 1, 2 (http://www.designweek.co.uk/home/blog/editors-blog/3026922.article)

Argument Type

Type idea and expression 01

To start off with my idea generation I decided to create a simple design based on the first few lines. I used a rough looking background because the argument seems to get louder and faster as it goes on and I think this expresses the one on one argument without the audience laughter. I only used one typeface for this which was Futura and used a number of different weights, some examples are light condensed and extra bold condensed oblique. I decided to use a heavy type weight for male two who was looking for an argument and in my view it represents his voice and volume. However for male one I used a light weight condensed for his voice as it was calm even when the argument got to its loudest volume and to suggest the over all confidence of him making his point that he did.

I am going to try out more ideas which I will have to get to a stage where I can say where I am going with the brief  for next Monday.

Transcription

Uploading all my research and experiments soon in bulk

Here is the transcript for the second sound brief. 

Argument Transcription

*knock*

Male one: Come in!

*Door*

Male two: Is this (where?) I call for an argument?

Male one: I told you once *quiet calm tone*

*audience little laugh*

Male two: No you haven’t

Male one: Yes I have

Male two: when?

Male one: Just now

Male two: No you didn’t

Male one: Yes I did

Male two: Didn’t

Male one: Did

Male two: Didn’t

Male one: I’m telling you I did

*Male two interrupts before “did”*

Male two: You did not *rising pitch/volume*

Male one: Oh sorry is this a five minute argument or the full half hour?

Male two: Oh *high pitch/volume* Oh, just the five minute one *normal voice*

Male one: Fineee *rising *

*object slam (door shut?)*

Male two: acuurr *clearing throat*

Male one: Thank you

*moves chair to sit on*

Male one: Anyway I did

Male two: You most certainly did not

Male one: Now let’s get one thing quite clear. I most definitely told you.

Male two: You did not

Male one: Yes I did

Male two: You did not

Male one: Yes I did

Male two: Didn’t

Male one: Yes I did

Male two: Didn’t!

Male one: Yes I did

Male two: Looook this is an argument